Brendan Kane is a digital strategist and growth hacker who has worked with A-listers like Taylor Swift, Rihanna, and Katie Couric on their digital presence. Using that expertise, he was able to use his method to attract a following of over one million users on Facebook in 30 days.
I was skeptical at first, but the method does have its merits and given enough capital, would work.
Kane begins on a very basic level, discussing the psychology of why people interact the way they do in the online sphere. Many books in this genre would spend the first third of its content proving the author’s credibility and humble-bragging their way to believability before they levy their sales pitch. I didn’t get that feeling here. Rather, Kane opts to use examples from his previous experience to show exactly what he did for previous clients in a level of detail I could appreciate.
The first three chapters introduce the general why and how of getting started. Chapters four through eleven get down into the weeds in a good way. From chapters on Facebook and Instagram to YouTube, Snapchat, and LinkedIn, most of the big social media bases are covered. Among the most helpful chapters in my view were those on Facebook, Instagram, and LinkedIn. Most people know the power of Facebook and Instagram, but LinkedIn is often overlooked. I appreciate that there were clear stats on the typical LinkedIn auction bids and demographic info.
Kane shows he knows his stuff rather than just telling you he’s an authority. He’s able to deftly describe the inner-workings of each major social media platform and the pros and cons of working with them.
So, can you reach one million followers?
The methods Kane used to achieve this feat were legitimate, although costly for the person without any budget. Based on the acquisition costs per follower/like he mentions and the geographic region that person came from, it would cost between $10,000 and $80,000 to get one million followers. The lower end of that range would indicate an entirely international audience outside of the United States and Western Europe.
The tactics Brendan Kane describes can be useful for organic platform growth as well, albeit at a slower pace. Eventually, the way the social algorithms work, money will likely come into play through targeted ads and A/B testing on a large scale with hundreds or thousands of variations. What if you have no or low budget for social? I would recommend using the free aspects of his method for a while and measuring your growth.
Regardless of whether you use just the free aspects or you dive in and test thousands of variations of your posts to discover the most shareable content and explode your social accounts, One Million Followers by Brendan Kane does a great job of preparing you for your task.
Even if you’re just starting out, this is a great book to read. It will familiarize you with all of the options that are currently out there. It’s a good read for marketing specialists and executives alike. I would highly recommend!
One Million Followers will be released October 9th, 2018. Find it on Amazon.
*I received an advance review copy from the publisher, BenBella Books, through NetGalley
If One Million Followers sounds like it’s your speed, you may like Tim Ferriss’ Tribe of Mentors. Click for my review.